Articles exploring Writing through the lens of behavioral science and experimentation. Practical frameworks for growth leaders who measure in revenue, not vanity metrics.
8 articles
If stakeholders keep rewriting your experiment doc, it's not because they're picky. It's because your brief doesn't answer the questions they get judged on.
Stakeholder pressure in business strategy doesn't break your metric tree because people are unreasonable. It breaks because the tree isn't tied to a decision anyone is willing to defend. I've been in the room when revenue misses, the board wants answers, and every exec grabs the nearest metric to justify their plan.
Most B2B SaaS onboarding doesn't fail because the product is hard.
A competitor comparison page is one of the few places on your site where visitors arrive with a short list.
Ever had an A/B test that “won” on Friday and “lost” by Tuesday? That swing is often real variance, but it’s also a sign the team is touching the dials mid-flight. When goals are aggressive and dashboards update in real time, it’s easy to chase a green number. An experiment pre-registration doc fixe
Most SaaS teams already send trial onboarding emails. Few treat that flow as a focused conversion engine. If your inbox journey is an afterthought, you are leaving money on the table. Smart onboarding email ab testing can move trial-to-paid by double digits without more traffic or longer trials. Thi
Sometimes we need something snappy. The problem is, a whole set of denigrating values comes with the notion of fast food. Words commonly linked to the term include insipid, low quality, mass produced and so on. It is enough to have you reaching for a bottle at 1.00pm. This snootiness is simply not a
Maybe aware from the proliferation of headlines that end in “…and the internet is very upset about it!” the Internet is constantly very upset about various things. Some of those things provoke quite understandable if not righteous upper. Other times though, the internet just seems bored and looking