Experimentation readiness diagnostic
Decide whether the foundation is ready and what must be fixed before investing more.
See the fitGrowth, experimentation & AI leadership
Turn growth ideas into revenue the boardroom can verify.
I lead teams that turn customer behavior, trustworthy experiments, and AI-enabled delivery into clearer revenue decisions. I also advise companies on focused conversion and experimentation problems.
Need a focused audit, strategy, or program design? Explore consulting
Choose your path
Start with what you came here to evaluate.
Choose the evidence and next step that match your decision—evaluating a hire, buying focused help, or assessing an operator.
01 · Hiring managers & recruiters
Evaluate senior growth leadership
Review role fit, operating scope, AI fluency, leadership principles, and the evidence behind the résumé.
Review leadership fit 02 · Consulting buyersFix a growth or experimentation problem
Choose a $2,500 readiness diagnostic, the full $5,000 audit, or senior program leadership.
Compare consulting options 03 · Founders & future foundersSee the operator behind the advice
Explore what I built, what worked, what I shut down, and the lessons that survived.
Open the venture ledger $30M+ impact in NRG internal 2025 program reporting Historical in-house NRG experiment readouts → 20 → 100+ annual experiment velocity NRG program scale-up with one evidence standard → $1B+ new-customer pipeline supported In-house analytics work at Silicon Valley Bank →
These are project-specific career results, not forecasts or promised client outcomes.
The buyer problem
More tests do not matter if leaders cannot trust the decision.
Traffic is expensive, but conversion leaks waste demand before it becomes revenue.
Roadmaps reward the loudest stakeholder instead of expected business value.
Teams report clicks and lifts without showing incremental revenue.
Three ways to engage
Start with the smallest scope that reduces uncertainty.
Revenue experimentation audit
Turn a usable foundation into an end-to-end, revenue-ranked 90-day roadmap for one priority funnel.
See the fitAudit + Activation Sprint
Turn the audit into three experiment-ready briefs, measurement rules, and an operating cadence your team can run.
See the fit Selected work
Operating evidence, not client logos.
An experimentation system tied to internal program-reported impact
Standardized intake, prioritization, statistical rules, QA, and executive reporting across a multi-brand enterprise portfolio.
$30M+ NRG internal program-reported impact (2025) 20 → 100+ NRG annual experiment velocity
Read the case study
End-to-end growth measurement for Startup Banking
Connected acquisition, product usage, CRM activity, and funded-account outcomes so leaders could allocate investment with stronger evidence.
$1B+ SVB pipeline supported
Read the case study
LinkedIn recommendation excerpt
“While I have worked with many marketing analysts over my career, Atticus Li stands out as one of the very best.”
Blake Park · Founder and CEO, Slooster · Former direct manager at SVB
View the profile recommendations (opens in a new tab) Free learning & research
Learn how I think before you hire me.
Use the library to assess my judgment: 804 articles, public experiment studies, startup research, and working notes.
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Being specific about what 'finished' looks like matters more than finding magic wording — Claude Code fills in any gap you leave, not always the way you meant.
Read and learnDo You Need to Learn to Code Before You Start?
Most of what makes someone effective with Claude Code is clear thinking, not fluency in a programming language. Here's what actually matters instead.
Read and learn
Lean Experiments Newsletter
Revenue Frameworks
Revenue Frameworks
for Growth Leaders
Every week: one experiment, one framework, one insight to make your marketing more evidence-based and your revenue more predictable.
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Read the archive
A growing archive of experiments, frameworks, and field reports from inside a Fortune 150 growth team.
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Need a growth leader—or a focused
Need a growth leader—or a focused
outside perspective?
Discuss a senior role, a $2,500 readiness diagnostic, the full $5,000 audit, or a focused strategy and fractional-leadership need. I will route the conversation personally.
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