CRO audit
Find the highest-cost funnel and measurement failures before funding more tests.
See the fitRevenue experimentation leadership
Turn growth ideas into revenue the boardroom can verify.
I help enterprise and funded growth teams find conversion leaks, build trustworthy experiments, and connect the results to the P&L.
Hiring a senior growth or experimentation leader? Review leadership fit
$30M+ Verified revenue impact
200+ Experiments shipped
20 → 100+ Annual experiment velocity
$1B+ Pipeline supported
The buyer problem
More tests do not matter if the decisions are unreliable.
Traffic is expensive, but the funnel leaks before revenue is realized.
Roadmaps reward stakeholder volume instead of expected business value.
Teams report clicks and lifts without proving incremental revenue.
Three ways to engage
Start with the smallest scope that reduces uncertainty.
Experimentation strategy
Build a revenue-ranked roadmap, decision rules, and an operating system your team can run.
See the fitFractional leadership
Add senior program ownership without waiting for a full-time executive hire.
See the fit Selected work
Operating evidence, not client logos.
An experimentation system tied to verified revenue
Standardized intake, prioritization, statistical rules, QA, and executive reporting across a multi-brand enterprise portfolio.
$30M+ Verified revenue impact 20 → 100+ Annual experiment velocity
Read the case study
End-to-end growth measurement for Startup Banking
Connected acquisition, product usage, CRM activity, and funded-account outcomes so leaders could allocate investment with stronger evidence.
$1B+ Pipeline supported
Read the case study
Verified LinkedIn recommendation
“Atticus Li stands out as one of the very best. His ability to bridge the gap between analysis and implementation sets him apart as a marketing analyst who delivers measurable results.”
Blake Park · Marketing Director, Silicon Valley Bank · Direct manager
View the public source (opens in a new tab) Choose your path
Start with what you came here to evaluate.
The consulting offer stays focused. The rest of the operating record is one clear step away.
01 · Growth & marketing teams
Buy CRO and experimentation help
Choose a fixed-scope audit, a strategy engagement, or embedded fractional leadership.
Compare ways to engage 02 · Hiring teams & recruitersEvaluate senior growth leadership
Review role fit, operating scope, leadership principles, and the evidence behind the résumé.
Review leadership fit 03 · Founders, investors & partnersSee the operator behind the advice
Explore what I built, what worked, what I shut down, and the lessons that survived.
Open the venture ledger Writing & research
See how I think before you hire me.
The full library is still here: 795 articles, public experiment studies, startup research, and working notes.
Anchoring Effect Pricing: Can the Cheapest Plan Backfire?
A pricing test made the cheapest of three plans the visual anchor -- and conversion dropped. Why anchoring on price can backfire.
Read the articleCheckout Optimization: Can a Countdown Timer Hurt Conversion?
A rate-lock countdown timer worked at ticket checkout. It backfired at checkout for a recurring service. Why urgency is category-conditional.
Read the articleStatistical Significance in A/B Testing: Is a Big Lift Still Noise?
A -20% topline result looked like a clear loss. It wasn't statistically significant. Why a big number and a real result aren't the same claim.
Read the article Work With Me
Ready when you have a revenue problem
Ready when you have a revenue problem
worth testing.
Three ways in: a fixed-scope experimentation audit, a strategy engagement, or fractional growth leadership. Hiring for a senior growth role? Same door.
Tell me what you're working on →Every inquiry is reviewed directly