Readiness scorecard
See whether traffic, measurement, economics, ownership, and delivery capacity support useful experimentation.
Atticus Li · Experimentation Readiness Diagnostic
Should you fund more tests—or fix the foundation first?
In seven calendar days after kickoff and complete access, learn whether your traffic, measurement, economics, ownership, and delivery system are ready for revenue experimentation—and what must change before you invest more.
- Investment
- $2,500
- Turnaround
- 7 days after access
- Format
- Fixed scope
Built for the decision before the roadmap
Do not buy a testing program
Do not buy a testing program
before the foundation earns it.
Best fit: a funded startup or established company that sees growth potential but does not yet know whether its data, traffic, operating model, and economics can support a larger experimentation investment.
- A specific funnel or growth decision that needs scrutiny
- Relevant analytics, experiment readouts, or revenue context
- One internal owner available for a 60-minute kickoff
- Uncertainty about traffic, measurement, economics, or delivery readiness
- A leadership decision about what to fund, repair, or stop next
Traffic is an input, not a gate
Measure the funnel that can actually enter the decision.
The review uses eligible unique visitors on the priority funnel, baseline conversion, and the smallest effect worth detecting. It does not assume every company needs 100,000 site visitors—or that every problem should become an A/B test.
What arrives on day seven A readiness decision.
01 02 03 04
A readiness decision.
Not an oversized roadmap.
Priority risk diagnosis
Identify the revenue, instrumentation, attribution, or operating gaps most likely to produce a false decision.
Three qualified opportunities
Get a short list of revenue-ranked hypotheses worth investigating—not a padded backlog of generic test ideas.
Go / no-go recommendation
Know whether to repair the foundation, run a focused pilot, commission the full audit, or build the program.
Scope boundary
This diagnostic does not include an end-to-end priority-funnel portfolio, a 90-day experiment roadmap, a 90-minute executive readout, or 30 days of follow-up. Those belong to the $5,000 Revenue Experimentation Audit.
Sample diagnostic output
From uncertainty to
Illustrative diagnostic excerptProgram readiness · 62/100
From uncertainty to
a defensible next step.
Observed signal
Homepage experiment reported a win.
Decision risk
Primary KPI excludes qualified pipeline and downstream revenue.
Recommended next step
Repair the revenue join and re-score the result before funding a larger roadmap.
$30M+ impact in NRG internal 2025 program reporting Historical in-house NRG experiment readouts → 20 → 100+ annual experiment velocity NRG program scale-up with one evidence standard → $1B+ new-customer pipeline supported In-house analytics work at Silicon Valley Bank →
These are project-specific career results, not forecasts or promised client outcomes.
Fixed scope. Useful on its own. $2,500.
$2,500.
Seven days after access.
The delivery clock starts after kickoff and agreed source access is complete.
The decision-clarity guarantee
Within seven calendar days after kickoff and complete access, you receive a defensible readiness verdict, at least three prioritized opportunities, and the highest-priority measurement risk. If I miss that defined scope, I refund the diagnostic fee.
The guarantee covers the work I control. It does not promise a conversion or revenue lift before I see your evidence. You are buying clarity about what to repair, test, fund, or stop.
Apply for the diagnostic → Choose by the decision you need Readiness first.
Readiness first.
Roadmap when ready.
Experimentation Readiness Diagnostic
Choose this when the question is whether the foundation can support experimentation and what must be fixed first.
Readiness verdict · priority risks · three opportunities · next-scope decisionRevenue Experimentation Audit
Choose this when the foundation is usable and leadership needs a complete, fundable 90-day plan.
One priority funnel · 90-day roadmap · executive readout · 30 days of follow-up See the full audit → Common questions Choose the next investment
Choose the next investment
with your eyes open.
Who is this diagnostic for?
Leaders who need to know whether their traffic, measurement, economics, ownership, and delivery capacity justify a larger experimentation investment.
Do we need 100,000 monthly visitors?
No. The diagnostic evaluates eligible funnel traffic, baseline conversion, and the smallest commercially useful effect instead of applying a blanket site-traffic minimum.
Does this include a 90-day experiment roadmap?
No. The diagnostic delivers a readiness verdict, prioritized risks and opportunities, and the smallest defensible next step. The $5,000 Revenue Experimentation Audit includes an end-to-end opportunity map for one agreed priority funnel and a 90-day roadmap.
What happens after the diagnostic?
You receive a clear recommendation to repair the foundation, run a focused pilot, commission the full audit, or build the program. There is no requirement to buy another engagement.
Before the next budget decision
Find the prerequisite.
Find the prerequisite.
Then fund the right work.
Tell me which funnel matters, what leadership doubts, and what your team can measure today.
Apply for the Experimentation Readiness Diagnostic →