Senior conversion rate optimization consulting for enterprise growth, product, and experimentation leaders who need existing traffic to produce measurable revenue—not a longer list of unranked test ideas.
“The revenue attribution alone changed how we allocate budget across channels.” Dean P. · Chief Revenue Officer · NRG Energy
The strongest fit is an enterprise, funded SaaS company, or established e-commerce business with meaningful traffic, measurable economics, and a team that can implement. If the measurement foundation is not ready, the audit will say so before you fund a testing program.
Every engagement starts with the smallest scope capable of reducing the buyer’s uncertainty.
Best for: A buyer who needs an independent diagnosis before committing to a larger program.
Best for: A capable team that needs the program design, roadmap, and decision rules.
Best for: A company that needs embedded senior ownership without a full-time executive hire.
These are anonymized summaries of in-house career work, not brands presented as consulting clients. The linked case studies explain the role, constraints, and evidence.
A persuasive behavioral idea is still only a hypothesis. PRISM keeps the commercial target, primary evidence, implementation constraints, and causal standard in the same operating loop. See the broader revenue experimentation method.
Define the business outcome, baseline economics, and smallest useful effect.
Combine analytics, customer evidence, and behavioral hypotheses.
Predefine metrics, sample requirements, guardrails, and stopping rules.
Design with the team that must implement, QA, and monitor the change.
Attribute incremental value and feed the learning into the next decision.
Best when: A defined transformation or a team that needs direct specialist judgment.
Tradeoff: High leverage and low handoff risk, but your team must provide delivery capacity.
Best when: A company that needs a larger production bench across research, design, and development.
Tradeoff: More delivery capacity, but senior attention and methodological depth vary by agency.
Best when: A mature company with a permanent testing roadmap and enough work for dedicated roles.
Tradeoff: Strongest long-term context, with slower hiring and a larger fixed commitment.
A good partner can improve the decisions, research, and operating system. Your company still needs an owner and a path to implementation.
This model uses your eligible traffic, current economics, implementation capacity, and a 10% lift sample-size estimate. It is a planning model, not a revenue guarantee.
| Lift | Annual value | Payback |
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The fixed-scope CRO Audit is $5,000. Strategy engagements range from $5,000 to $15,000. Fractional CRO leadership starts at $15,000 per month with a three-month minimum. Scope changes with funnel complexity, research needs, and implementation responsibility.
A CRO consultant diagnoses conversion and measurement problems, builds an evidence-backed test roadmap, establishes statistical rules, helps the team ship experiments, and connects results to incremental revenue. The work is broader than changing landing-page copy.
No. SEO helps qualified people find the site. CRO improves the rate and value of actions after they arrive. The disciplines work together: acquiring more traffic is less valuable when the funnel or measurement system is broken.
A diagnostic can produce a prioritized roadmap in one week. A strategy engagement usually produces test-ready work within four to eight weeks. A causal result depends on baseline conversion, eligible traffic, effect size, implementation speed, and the pre-agreed sample requirement.
Your team normally owns production code and design. I own diagnosis, prioritization, experiment design, statistical integrity, and executive interpretation. Implementation support can be scoped, but responsibilities are agreed before work starts.
Yes. I can sign a mutual NDA, work within least-privilege analytics access, and document data-handling and implementation responsibilities. Sensitive employer and client data is not used as public marketing material without permission.
Open to consulting and fractional engagements — and a small number of senior-leadership roles. Tell me what you're working on and I'll reply within one business day.