Funnel optimization Articles — Atticus Li

Atticus Li

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Funnel optimization

Articles exploring funnel optimization through the lens of behavioral science and experimentation. Practical frameworks for growth leaders who measure in revenue, not vanity metrics.

2 articles

funnel optimization Apr 7, 2026 6 min read

Why Adding Steps to Your Funnel Can Increase Completion Rates

Fewer steps do not always mean higher conversion. Learn why strategically adding friction to your funnel can boost completion through commitment psychology.

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A/B testing Apr 7, 2026 9 min read

50 High-Impact A/B Test Ideas (Organized by Funnel Stage)

Fifty A/B test ideas organized by acquisition, activation, engagement, monetization, and retention. Each grounded in behavioral science principles.

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