Articles exploring information architecture through the lens of behavioral science and experimentation. Practical frameworks for growth leaders who measure in revenue, not vanity metrics.
4 articles
Learn how navigation design, search UX, faceted filtering, and recommendation placement influence purchase behavior through the lens of cognitive psychology, from the paradox of choice to information foraging theory.
Comparing hub, funnel, and narrative homepage architectures reveals that the optimal design depends on visitor intent distribution, brand awareness, and the cognitive load each structure imposes on different audience segments.
Card sorting, mental models, and how information hierarchy affects both findability and purchase confidence. The hidden economics of navigation design.
Hick's Law proves that reaction time increases logarithmically with the number of choices, making every additional navigation item a measurable tax on user decision speed and site conversion.