Articles exploring saas through the lens of behavioral science and experimentation. Practical frameworks for growth leaders who measure in revenue, not vanity metrics.
4 articles
The AI wrapper era is over. Solo builders shipping hyper-specific vertical tools win — not another ChatGPT skin with a logo on it.
Early SaaS founders perfect architecture for products nobody uses. The fix: find the first value moment before you build anything else.
Use AI for pricing optimization to find your optimal price point. Data-driven pricing strategies that maximize revenue and retention.
"Conversion rate" means completely different things for an ecommerce site vs. SaaS vs. media company. Here's the right metric hierarchy for each revenue model, with Optimizely setup instructions and worked examples.