Site architecture Articles — Atticus Li

Atticus Li

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Site architecture

Articles exploring site architecture through the lens of behavioral science and experimentation. Practical frameworks for growth leaders who measure in revenue, not vanity metrics.

2 articles

internal linking Apr 7, 2026 9 min read

Internal Linking Experiments: How to Test Site Architecture Changes

Internal links are one of the few SEO levers you fully control. Learn how to run controlled experiments on internal linking to prove what actually moves rankings.

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internal linking Mar 28, 2026 9 min read

The Internal Linking Architecture That Drives Both Rankings and Conversions

Master internal linking strategy that improves both SEO rankings and conversion rates. Learn how information architecture, cognitive pathways, and link equity distribution create compounding organic growth.

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