Articles exploring startup through the lens of behavioral science and experimentation. Practical frameworks for growth leaders who measure in revenue, not vanity metrics.
15 articles
The AI wrapper era is over. Solo builders shipping hyper-specific vertical tools win — not another ChatGPT skin with a logo on it.
Early SaaS founders perfect architecture for products nobody uses. The fix: find the first value moment before you build anything else.
The 50/50 co-founder split is a legacy risk. Solo founders now use AI agents as fractional hires — keeping 100% equity until product-market fit.
The best products come from founders who use their own product every day. Here is why dogfooding is the real competitive moat — and why AI coding tools have changed the math for non-technical founders forever.
When something works, double down. But never become dependent on a single acquisition channel. Here is how to scale what is working while protecting against algorithm changes and platform risk.
You do not need a team, a budget, or a full CRO function to run a disciplined growth operation. Here is how solo founders should think about experimentation, channel strategy, and shipping when every hour counts.
Use AI to transform scattered product data into a clear roadmap. A practical framework for data-driven product planning that works for lean teams.
Learn how to use AI pricing intelligence tools to decode competitor strategies, track price changes, and make data-driven pricing decisions for your business.
Build your first AI feature with this step-by-step tutorial. From API setup to production deployment, a practical guide for developers.
Should your startup build or buy AI customer support? A practical framework for the build vs buy decision with real cost and timeline analysis.
How I shipped one meaningful feature every day for 30 days using AI coding tools. The process, the results, and what I learned about sustainable velocity.
Cut through AI hype with a practical guide for non-technical founders. What AI can actually do, what it can't, and how to evaluate AI tools for your startup.
Most AI products are thin wrappers around an API. Here's how to build AI features with genuine defensibility that survive the next model upgrade.
You don't need to be a senior engineer to evaluate AI-generated code. This checklist helps non-technical founders spot quality issues before shipping.
How shifting from manual coding to AI-assisted intent-based development changed my startup velocity and what I learned in the process.