Your experiments
should print money.
Most CRO programs generate impressions, not revenue. I build experimentation systems that produce verified dollar outcomes — not win rates, not lift percentages, not vanity reporting. $30M+ shipped, 24% win rate, Fortune 150 program lead.
Free intro call · Response within 1 business day · Limited monthly slots
Teams that have stopped getting
wins from their CRO program.
Your experimentation program is running, but the velocity has plateaued. Win rate hovers around 10–15%. The CFO stopped asking about CRO impact. Your team is testing button colors because the big bets require confidence nobody has.
That's not a tooling problem. It's a program design problem. The highest-performing experimentation programs I've built share three traits: revenue-connected hypotheses, behavioral science as the prioritization lens, and an executive reporting system the CFO trusts. I install all three.
What you get: a program that consistently ships 10+ tests per quarter, a 24%+ win rate, and verified dollar impact the finance team signs off on.
Three ways to
work together.
Start with a fixed-price audit or a monthly engagement. The person with $30M+ in results does the work — not a junior they hired last month.
CRO Audit
$5,000 · one-time
Find the revenue your funnel is leaking — in 2 weeks.
A forensic behavioral audit of your entire funnel. You get a prioritized experiment backlog with revenue impact forecasts, and a 60-minute strategy walkthrough. No retainer required.
- Full-funnel behavioral analysis (heatmaps, session replays, drop-off)
- 10+ prioritized experiment hypotheses with revenue forecasts
- COM-B gap analysis per funnel stage
- 60-min executive strategy walkthrough
- You keep everything — methodology, frameworks, spec docs
Advisory
$5,000 /mo
Strategic direction — your team executes.
For teams with execution capacity that need behavioral science expertise and a disciplined experimentation strategy. I'm your outside operator reviewing, prioritizing, and unblocking weekly.
- Weekly strategy + prioritization session
- Experimentation roadmap with revenue forecasts
- Behavioral audit refreshed quarterly
- Hypothesis frameworks and spec templates for your team
- Async Slack/email — direct access, no account managers
- Month-to-month after first 90 days
Done-for-You
$15,000 /mo
I embed and run your experimentation program.
I own your experimentation outcomes. Strategy, hypothesis, build, QA, analysis, executive reporting. You ship more winners in a quarter than most teams do in a year.
- Everything in Advisory
- Full experiment design, build, QA
- Revenue forecast per experiment with CFO-ready reporting
- Executive + stakeholder alignment
- 10–15 experiments per quarter
- Limited to 2 active clients at a time
Not sure which tier fits? The 30-min intro call sorts it in 10 minutes. No pitch deck, no procurement song and dance.
From intro call to
revenue impact in 90 days.
Intro call (free)
30 minutes to pressure-test fit. If I cannot see a path to 5–10x ROI on the engagement, I will tell you upfront and refer you elsewhere.
Behavioral scoping
I review your analytics, funnel, and one priority area live. You get written observations within 48 hours — even if we never work together.
Scoped proposal
Fixed-price audit, monthly retainer, or embedded engagement. Outcomes named, KPIs agreed, start date within 10 business days.
Revenue impact in 90 days
First experiment live within 21 days of kickoff. First verified revenue outcome by day 60. Full program rhythm by day 90.
What operators have said
after working together.
“Atticus doesn't just run tests — he builds revenue-connected systems. His COM-B behavioral framework turned our CRO program from guesswork into a predictable growth channel.”
“He took our experimentation program from ~20 tests/year to 100+ with a 24% win rate. The number that matters: $30M+ in verified incremental revenue.”
“Most CRO consultants bring a template. Atticus brings the actual science. Behavioral audit found 7 revenue leaks in week one that our agency had missed for a year.”
Common questions
before we talk.
Who do you work with?
B2B SaaS, fintech, insurance, energy, DTC ecommerce with $5M+ ARR or $20M+ annual revenue, and a real funnel to optimize. I do not work with companies that need to be convinced experimentation matters — you should already believe it.
How is this different from hiring a CRO agency?
You get the senior operator who has produced $30M+ in verified revenue — not a junior consultant the agency hired last quarter. Half the monthly cost of comparable agencies, direct access, no account managers. I take on two Done-for-You clients at a time.
What if I only want a one-time audit?
The $5K CRO Audit is exactly that — 2 weeks, fixed price, no retainer. You keep the methodology and walk away with a 90-day experiment backlog. Many teams run the audit, implement independently, and come back a year later.
What tools do you use?
I work inside your existing stack — Optimizely, VWO, Statsig, LaunchDarkly, Convert, AB Tasty. Analytics: Contentsquare, Hotjar, Crazy Egg, Amplitude, Mixpanel, GA4. I do not sell tools or take referral fees from vendors.
What is your availability?
Done-for-You is capped at 2 active clients. Advisory is capped at 4. Audits book 2–3 weeks out. If you need to move faster, mention it on the intro call — I hold 1 emergency slot per month.
Do you take equity?
Occasionally, for pre-Series B companies where the engagement is large enough to matter. Cash-first terms are always offered; equity is additive, not a discount.
Ready to ship
verified revenue?
One 30-minute call. If it is not a fit, I will tell you in the first 10 minutes and refer you to someone who is.
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