Social Proof

What People Say

From Fortune 150 executives to early-career practitioners — what it's like to work with, learn from, or be mentored by Atticus Li.

Professional

From Colleagues & Leaders

"Atticus has a remarkable ability to connect experimentation results to business outcomes in language executives actually understand. The ROI attribution framework he built changed how we allocate budget."
Jesse W.
Senior Marketing Director
NRG Energy
"His ability to translate test results into executive narratives is rare. He doesn't just run experiments — he changes how leadership thinks about evidence and decision-making."
Nabin D.
VP of Growth
NRG Energy
"The geo-holdout framework Atticus designed saved us from a bad $2M media buy decision. One experiment paid for two years of the entire program."
Chad W.
CMO
Energy Retail
"Atticus built the experimentation muscle our marketing team didn't know we needed. The revenue attribution alone changed how we allocate budget across channels."
Dean P.
Chief Revenue Officer
NRG Energy

Mentorship

From ADPList Mentees

"Atticus is a top-notch mentor. He gave me a very in-depth, practical and actionable advice on analytics and experimentation. His advice completely changed my perspective on how to approach analytics problems in a business context, and I've already applied some of his advice in my current job."
Amogh Mahadev Kokari
Data Scientist
Con Edison
June 2024
"Atticus is a brilliant mentor. He has deep expertise in analytics and product growth, and his advice is always super insightful and actionable. He helped me navigate through my career transition and gave me a lot of practical advice on how to develop a strong growth mindset."
Yuhan Wang
Graduate Student
University of Washington
April 2023
"Atticus is a great mentor! He's very knowledgeable about digital marketing and analytics and gave me very actionable advice on how to improve my skills and transition into a growth role. I highly recommend him to anyone looking to grow in the digital marketing and analytics space."
Ye (Willa) He
Digital Media Buyer
ReachMobi
March 2023

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