Make Better Decisions
Why I Walked Away From Two Talented Founders
Recently, I was invited to join a team that had already launched a live product. It had some early traction,
Make Better Decisions
Data‑driven mental models and decision frameworks to choose careers, investments, and life paths with clarity. From expected‑value math to regret minimization, learn how to cut analysis‑paralysis and act with confidence every time.
Make Better Decisions
The Mom Test Review: How Customer Validation Saved Me From a $100K Mistake
Meta Title: The Mom Test Book Review: How Rob Fitzpatrick's Framework Prevents Startup Failures Through Better Customer Interviews
Make Better Decisions
Optimizely’s Stats Accelerator: Understanding Its Real World Use Case
By Atticus Li
Lead, Conversion Rate Optimization & UX Fortune 150 Company
As a professional responsible for Conversion Rate Optimization
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11 CRO Best Practices That Kill Conversions | Stop Following These Myths
By Atticus Li, Lead Conversion Rate Optimization at NRG Energy
You're following expert advice. Reading the latest CRO
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The way you live isn’t the only way.
I'm 30 years old, and I've already lived six different lives.
Not metaphorically. Literally. Every five
Make Better Decisions
How Outsourcing Your Thinking Sabotages Your Life (Insights from The Eternaut)
If you're reading this, you're likely not content with simply going along with the crowd. You
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Why You're Supposed to Suck the First Time You Try Anything
Kill the ego. Embrace the suck. Trust the process.
The first time I tried Brazilian Jiu-Jitsu, my high school friend
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18 Hard Truths Every 18-Year-Old Needs to Hear (Before It's Too Late)
Turning 18 feels like a gateway into adulthood, an exciting yet overwhelming frontier filled with possibility. Yet, beneath the thrill
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No One Tells Young Men the Truth — So Read This Before You Turn 19
You probably keep hearing people say, "Youth is wasted on the young." But no one ever really explains
Make Better Decisions
18 Life Lessons for 18-Year-Olds: From Someone Who’s Walked Your Road
If you're reading this, you're not like most 18-year-olds.
You're like me when I
Make Better Decisions
A Letter to Every 18-Year-Old Man Who Feels Lost, Angry, or Left Behind
If you’re reading this, you’re already different.
You’re not like most 18-year-olds drifting through life half-asleep.
You’
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The True Cost of Everything I Owned—And What I Gained by Giving It Away
The sky above Taos, New Mexico deepens to indigo as Ira Wolf's melodies drift through our circle of
Make Better Decisions
The way you live isn’t the only way.
I'm 30 years old, and I've already lived six different lives.
Not metaphorically. Literally. Every five
Make Better Decisions
Don’t Outsource Your Thinking: How Making Your Own Decisions Builds a Better Life
Discover why outsourcing your thinking limits your growth and learn practical strategies to cultivate your decision-making skills for compounding success.