Articles exploring CRO through the lens of behavioral science and experimentation. Practical frameworks for growth leaders who measure in revenue, not vanity metrics.
3 articles
A comprehensive analysis of nearly 100 completed experiments across a major energy retail portfolio. Key findings: ~35% win rate, landing pages convert best, and CTA components drive the most wins.
Landing page tests had the highest win rate (~50%) and average lift (+7-10%) across all experiment categories in a major energy retail testing program.
A step-by-step, experiment-driven framework to lower CAC by improving acquisition efficiency, fixing funnel leaks, and increasing customer lifetime value.