Articles exploring implementation through the lens of behavioral science and experimentation. Practical frameworks for growth leaders who measure in revenue, not vanity metrics.
6 articles
A practical guide for marketing and product teams to launch meaningful A/B tests without dedicated engineering support, using no-code tools and smart workarounds.
Complete troubleshooting guide for the Optimizely visual editor not loading or working. Covers the 6 most common causes — Chrome extension issues, CSP/X-Frame-Options, HTTPS mismatches, SPA timing, JavaScript conflicts, and missing snippet.
The honest numbers on Optimizely's page speed impact — async vs. synchronous snippet, anti-flicker costs, Core Web Vitals effects, and how to measure and minimize the actual performance hit.
The complete diagnostic guide for Optimizely experiments showing zero or very low visitor counts. Covers the 7 most common causes with exact debugging steps for each.
The complete guide to diagnosing and fixing Optimizely flicker (Flash of Original Content). Covers all four fix types, performance tradeoffs, and a 3-step diagnostic to identify which fix you actually need.
Step-by-step guide to setting up A/B tests properly — from writing testable hypotheses to choosing between server-side and client-side tools to the QA checklist before launch.