How growth, CRO, and design decisions hold up under legal and compliance review. Case-based breakdowns of the strategic reasoning behind consumer-protection enforcement actions — written for marketers, founders, and growth leaders operating in fintech, healthtech, insurance, and other regulated or reputation-sensitive spaces.
6 articles
Six UK hotel-booking sites — and 25 more that followed — resolved a CMA consumer-protection investigation without paying a single pound in penalties.
A compliant-looking cookie banner and a compliant cookie banner aren't the same thing — the difference is measured in click counts and visual weight, not…
A four-page, six-click, fifteen-option cancellation sequence didn't happen by accident — it happened because a retention metric and a simplicity proposal…
A good UX instinct — don't interrupt the flow of the experience — produces a different outcome when the action being smoothed is a real-money purchase…
Credit Karma's 'pre-approved' claim wasn't a lie — it was an A/B test winner.
FTC and international regulators don't just allege dark patterns anymore — their complaints now include the internal emails, A/B test data, and executive…