How to Fund Experimentation on Evidence, Not Arguments
One honest experiment result can get a growth program funded or gutted. The fix isn't better reporting — it's pre-registration, borrowed from clinical trials.
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Leadership
Articles exploring leadership through the lens of behavioral science and experimentation. Practical frameworks for growth leaders who measure in revenue, not vanity metrics.
14articles
Experimentation ROI vs. Brand Marketing ROI: Compare the Evidence
A practical way to compare experimentation, brand, and performance marketing evidence without turning modeled impact into a guarantee.
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The Experimentation Win Rate Myth: Why Context Beats a Benchmark
How to report experiment win rates with a visible denominator, decision rule, evidence quality, business impact, and explicit limits.
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The Politics of A/B Testing: How Results Get Spun and How to Stop It
How pre-committed metrics, decision rules, and a shared evidence record keep A/B test interpretation from drifting after results arrive.
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The Real-World Constraints of A/B Testing That No Article Talks About
How to make defensible experiment decisions with limited traffic, small teams, operational constraints, and stakeholder pressure.
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What Breaks First When You Scale Experimentation
Scaling experimentation breaks intake, hypothesis integrity, capacity, and tooling — usually in that order. What fails at 20, 100, and 1,000 tests a year.
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Data Storytelling: How to Present Analytics to Executives Who've Never Seen the Data
Lessons from presenting experimentation evidence to executives at NRG and SVB, from decision framing to financial assumptions.
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Managing a 27-Person Roster as a Solo Founder with a Full-Time Role
How Atticus Li managed a 27-person Jobsolv roster across the build, with up to 22 active in a week, while working full-time at NRG Energy.
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Experimentation Career Path: From Analyst to VP of Experimentation
Map your experimentation career from junior analyst to VP. Learn what skills, experiences, and leadership capabilities define each stage of the journey.
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What to Do When Leadership Ignores Experiment Results
When leaders override data with gut instinct, experimentation programs stall. Learn practical strategies to address results-ignored patterns without burning bridges.
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How to Convince Stakeholders to Trust A/B Test Results
Stakeholder skepticism kills experimentation programs. Learn why people resist test data and how to build trust through transparency, education, and process.
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How to Get Executive Buy-In for A/B Testing
A practical guide to securing leadership support for experimentation. Frame A/B testing as risk reduction, not just optimization, to win executive commitment.
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The AI-Native Company: What It Means to Build AI-First in 2026
What it means to be an AI-native company in 2026. How to build an AI-first organization from culture to infrastructure to hiring.
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The Experiment Brief That Stops Stakeholder Rewrites
How to write experiment briefs that prevent last-minute stakeholder rewrites by building alignment into the document structure.
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