How to Use AI for Market Research Without Leaving Your Terminal
Use Claude Code and AI tools to conduct competitive analysis, customer research, and market sizing without switching between dozens of browser tabs.
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Free Learning · Better Decisions Make Growth Decisions
Make Growth Decisions
You Can Defend
Know what to test, when to trust the result, and what to do next. Practical guides for analysts, growth teams, and founders.
Vibe Coding Is Not a Strategy: When AI-Assisted Development Goes Wrong
Vibe coding — shipping AI-generated code without understanding it — creates technical debt that kills startups. Here's how to use AI coding tools responsibly.
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AI-Powered SEO: How I Rank Articles Written in Minutes, Not Days
A practical system for creating SEO content with AI that actually ranks. Research, writing, optimization, and publishing in under an hour per article.
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The Solo Founder's AI Stack: Tools That Replace a 5-Person Team
How solo founders use AI tools to match the output of a 5-person startup team. The complete AI stack for coding, content, design, and ops.
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10 Claude Code Workflows That Save Me Hours Every Week
Practical Claude Code workflows for startup founders: from automated refactoring to test generation, these patterns 10x developer productivity.
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Why I Stopped Writing Code and Started Describing What I Want
How shifting from manual coding to AI-assisted intent-based development changed my startup velocity and what I learned in the process.
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Anchoring Experiments for B2B SaaS Pricing Pages That Raise ARPA
When a buyer lands on your pricing page, the first number they see does more work than most teams admit.
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Pricing Page Tests That Shift Buyers to Higher Plans
If your pricing page gets more clicks but buyers keep choosing the cheapest plan, you don't have a traffic problem. You have a revenue problem.
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Pricing Page Testing for B2B SaaS That Improves Revenue
If your pricing page gets traffic but revenue stays flat, I wouldn't start with button colors. I'd start with buyer confidence.
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SaaS Pricing Tests That Lift Higher Plan Adoption
Most pricing pages miss the point. They chase more clicks, not better plan mix.
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How To Test Decoy Pricing On SaaS Pricing Pages
Your pricing page is where product value meets hard math. When I test decoy pricing saas pages, I don't ask whether the third plan looks clever.
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9 SaaS Pricing A/B Tests Worth Running First
Your pricing page is where your nice story meets a credit card. Most teams spend their first cycles on surface edits. I don't.
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15 Pricing Page A/B Tests For Low-Traffic SaaS Teams
Low traffic doesn't give me permission to guess on pricing. It forces me to test fewer, sharper things.
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Pricing Page A/B Testing Ideas That Improve Trial Quality
More trials can hide a worse business.
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Status Quo Bias in Channel Design: How Interface Defaults Create Artificial Demand Constraints
Status quo bias in channel design suppresses phone demand artificially.
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The Economics of Commitment in Digital Forms
Sunk cost is not always a fallacy — in enrollment design, deliberate commitment creation at the top of funnel can double downstream conversion.
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Prospect Theory and Information Disclosure
How prospect theory explains why disclosing the benefits of SSN collection changes user behavior — and what it reveals about privacy, mental accounting, and…
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The Confirmation Page as a Task Dashboard: Designing for Post-Purchase Action
Confirmation pages fail because they are designed as receipts, not interfaces. Here is how task-oriented design turns post-purchase pages into completion engines.
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Why Adding Controls to a Comparison Page Breaks the Decision Flow
Sorting and filtering controls on plan comparison pages seem helpful — but they disrupt decision flow, reset mental models, and quietly kill conversions.
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Designing Address Entry That Doesn't Make Users Give Up
Address input is one of the most abandoned form fields in UX. Here is why typeahead lookup fails users and what interaction design patterns actually help.
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Multi-Armed Bandits For CRO When Traffic Is Uneven
If your traffic comes in waves, classic A/B testing can feel like driving with fogged-up windows. Monday looks nothing like Saturday.
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Pricing Page Psychology: Loss Aversion Without The Trust Damage
A pricing page can raise revenue and still make buyers feel tricked. I see this when a team adds urgency copy, gets a short-term lift, then spends the next…
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How I A/B Test a SaaS Pricing Page With Low Traffic
Most advice on saas pricing page testing assumes I have traffic to spare. If I don't, that advice breaks fast.
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A/A Testing Explained for Conversion Teams Under Pressure
Nothing burns trust faster than a "winning" test on a page you didn't change. That's why I still use A/A testing when the roadmap is crowded.
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Better Decisions
Make Growth Decisions
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