A/B Testing for Product Pricing: How to Test Prices Without Alienating Customers
Learn how to test pricing without the ethical and brand risks of showing different prices to different users.
Read Article→
Free Learning · Better Decisions Make Growth Decisions
Make Growth Decisions
You Can Defend
Know what to test, when to trust the result, and what to do next. Practical guides for analysts, growth teams, and founders.
A/B Testing on Social Platforms: Network Effects and Interference
Standard A/B testing breaks when users influence each other. Learn about interference, network effects, and how platforms like LinkedIn and Uber solve…
Read Article→
A/B Testing vs. Multivariate Testing vs. Bandits: When to Use Each
A/B tests, multivariate tests, and bandit algorithms each solve different problems.
Read Article→
Onboarding Personalization: Why One-Size-Fits-All Flows Lose 40% of Users
Generic onboarding flows force diverse users through identical experiences, losing those who don't see immediate relevance.
Read Article→
Empty States as Conversion Tools: How to Design for Users Who Have Nothing Yet
Empty states are the most overlooked conversion opportunity in product design.
Read Article→
The Role of Social Proof in Onboarding: When Other Users' Success Accelerates Yours
Social proof during onboarding transforms uncertain new users into confident adopters.
Read Article→
The First 5 Minutes: Behavioral Design Patterns for Product Onboarding
The first 5 minutes of product usage determine whether users become power users or churned statistics.
Read Article→
Progressive Onboarding: Why Teaching Everything Upfront Guarantees Failure
Front-loading your entire product's complexity into the first session is the fastest way to lose users.
Read Article→
Time-to-Value Optimization: The Most Important Metric Most Teams Don't Measure
Time-to-value is the hidden variable that determines whether users activate or abandon.
Read Article→
Habit Formation in Product Design: Creating Users Who Can't Imagine Life Without Your Product
The ultimate product goal is not just activation but habit formation. Learn how behavioral psychology's habit loop, variable rewards, and identity…
Read Article→
The Onboarding Checklist Effect: How Completion Psychology Drives Activation
Onboarding checklists exploit deep psychological patterns around task completion, the Zeigarnik effect, and endowed progress.
Read Article→
The History of A/B Testing: From Drug Trials to 10,000 Tests a Day
Trace A/B testing from 1835 drug trials through Claude Hopkins' coupon testing to Google running 10,000 experiments annually.
Read Article→
Choosing the Right Statistical Test for Your A/B Experiment
Not all A/B tests use the same statistics. Learn which test to use for conversion rates, revenue, count data, and small samples — with a practical decision tree.
Read Article→
Narrative Economics: Why Stories Drive Market Behavior More Than Features
Nobel laureate Robert Shiller's concept of narrative economics reveals that stories, not data, drive economic behavior.
Read Article→
Competitive Positioning Through Experimentation: Using A/B Tests to Find Your Market Position
Most companies treat positioning as a creative exercise. The smartest ones treat it as an experimental science.
Read Article→
Brand Distinctiveness vs Brand Differentiation: Why Most Companies Confuse the Two
Most companies obsess over differentiation while neglecting distinctiveness.
Read Article→
Category Creation vs Category Entry: The Strategic Decision That Defines Your Growth Ceiling
Explore why the choice between creating a new market category and entering an existing one is the most consequential strategic decision a company makes, and…
Read Article→
Founder-Led Content: Why Personal Brands Outperform Corporate Brands in B2B
Corporate brand accounts struggle to generate engagement while founder-led content thrives.
Read Article→
The Mere Exposure Effect in Brand Building: How Frequency Creates Preference
The mere exposure effect is one of the most replicated findings in psychology: repeated exposure to a stimulus increases liking.
Read Article→
The Positioning Paradox: Why Being for Everyone Means Being for No One
The instinct to broaden your target market feels like growth strategy, but behavioral science reveals it as the fastest path to irrelevance.
Read Article→
The Credibility Stack: Building Trust Signals That Compound Over Time
Trust is not built through a single proof point but through a carefully layered stack of credibility signals.
Read Article→
Programmatic SEO: Building Pages at Scale Without Sacrificing Quality
Learn how to build programmatic SEO pages at scale while maintaining content quality.
Read Article→
The Internal Linking Architecture That Drives Both Rankings and Conversions
Master internal linking strategy that improves both SEO rankings and conversion rates.
Read Article→
AI Content vs Human Content: What the Data Actually Says About Quality and Rankings
Examine what data reveals about AI-generated vs human-written content performance in search rankings.
Read Article→
Better Decisions
Make Growth Decisions
You Can Defend
Know what to test, when to trust the result, and what to do next. Practical decision guides for analysts, growth teams, and founders. Free. Weekly.
Opens Substack to confirm your subscription · Free · Unsubscribe anytime